Claim OwnershipThe Comms Exchange: a Podcast by 30|90 Marketing
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© 2025 Rachel Ledet
Description
The Comms Exchange is a podcast by 30|90 Marketing, a strategic marketing and communications firm dedicated to shaping communities, amplifying voices, and building visibility for projects and people. Hosted by Rachel Ledet, founder of 30|90, and Communications Director, Christianne Brunini, the show explores how communications drives strategy, builds trust, and creates momentum across the worlds of commercial real estate, economic development, and community-building.
Each episode dives into the stories, strategies, and tactics that power successful projects. From conversations with industry leaders to behind-the-scenes insights from our own team, The Comms Exchange uncovers how the right message at the right time can change perceptions, spark investment, and inspire action. We believe that communications isn’t an afterthought; it’s the foundation of every successful endeavor. Whether it’s bringing a new development to market, launching a culture initiative within a company, or shifting public opinion to support bold community projects, communication is the common thread that determines success. This podcast explores those moments where strategy meets storytelling, where creativity intersects with execution, and where communities are built brick by brick.
Listeners will gain insight into:
-Strategic marketing frameworks — How to align communications with organizational goals.
-Brand storytelling — Turning values, culture, and mission into messages that resonate.
-Commercial real estate and development marketing — Tools and tactics that bring visibility to projects and engage stakeholders.
-Economic development communications — Approaches that build trust, attract investment, and showcase impact.
-Case studies and lessons learned — Real stories from our clients, our team, and industry peers about what works and what doesn’t.
-Core values in practice — How values shape who you work with, how you operate, and how success is defined.
At 30|90 Marketing, we know that every project, every partnership, and every breakthrough begins the same way: with a conversation. That belief is at the heart of The Comms Exchange.
Each episode dives into the stories, strategies, and tactics that power successful projects. From conversations with industry leaders to behind-the-scenes insights from our own team, The Comms Exchange uncovers how the right message at the right time can change perceptions, spark investment, and inspire action. We believe that communications isn’t an afterthought; it’s the foundation of every successful endeavor. Whether it’s bringing a new development to market, launching a culture initiative within a company, or shifting public opinion to support bold community projects, communication is the common thread that determines success. This podcast explores those moments where strategy meets storytelling, where creativity intersects with execution, and where communities are built brick by brick.
Listeners will gain insight into:
-Strategic marketing frameworks — How to align communications with organizational goals.
-Brand storytelling — Turning values, culture, and mission into messages that resonate.
-Commercial real estate and development marketing — Tools and tactics that bring visibility to projects and engage stakeholders.
-Economic development communications — Approaches that build trust, attract investment, and showcase impact.
-Case studies and lessons learned — Real stories from our clients, our team, and industry peers about what works and what doesn’t.
-Core values in practice — How values shape who you work with, how you operate, and how success is defined.
At 30|90 Marketing, we know that every project, every partnership, and every breakthrough begins the same way: with a conversation. That belief is at the heart of The Comms Exchange.
4 Episodes
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In this conversation, Rachel Ledet and Christianne Brunini discuss the transformative impact of AI in the real estate sector with Jake Heller, founder of AI for CRE Collective. They explore the origins of the collective, its mission to create a community around AI and technology in real estate, and the various use cases of AI in underwriting, lead generation, and property management. The discussion emphasizes the importance of collaboration, sharing knowledge, and the future of AI in real estate education. Key Takeaways:AI is a game changer in the real estate industry.Building a community around AI fosters collaboration and innovation.Underwriting processes can be significantly expedited with AI tools. The importance of sharing knowledge and resources in the community. AI can lower barriers to entry for minority and women-owned developers. A structured learning academy is being developed for community members. Members are encouraged to share their pain points and solutions.The future of AI in real estate is focused on implementation and education.Being uncomfortable can lead to personal and professional growth.Continuous learning and adaptation are essential in the evolving tech landscape.Learn more: https://aiforcrecollective.com/
In this conversation, Rachel Ledet and Christianne Brunini engage with Kelly Longwell, an attorney and leader in affordable housing, discussing her journey in building the Longwell Riess law firm. They explore themes of thought leadership, community engagement, and the importance of networking in the legal field. Kelly shares insights on establishing a brand, the significance of affordable housing, and the strategies for effective community involvement. The discussion also highlights the value of personal connections and the future growth plans for Longwell Reese.Key Takeaways:Building a brand requires a clear vision and identity.Community engagement is essential for establishing a professional presence.Start small and create opportunities for visibility.Networking events can foster valuable relationships.Investing time in clients can lead to long-term loyalty. Understanding the client's overall goals enhances service delivery.Creating a supportive team environment is crucial for growth.Strategic growth should focus on maintaining service quality.Highlighting team members can enhance the firm's brand.Consistency in marketing and presence is key to success.
In this episode of the Comms Exchange, Rachel Ledet and Christianne Brunini engage with Oji Alexander, CEO of People's Housing Plus, to discuss the organization's mission in affordable housing and community development in New Orleans. They delve into the significance of the Louisiana Firehouse Project, which aims to restore a historic firehouse into a mixed-use space that includes affordable housing and an early childhood education center. The conversation highlights the importance of storytelling in community projects, the impact of the recently passed housing trust fund, and reflections on the ongoing challenges and opportunities in New Orleans post-Katrina. Key Takeaways:People's Housing Plus was formed through a merger of three nonprofits.The Louisiana Firehouse Project will provide affordable housing and childcare.Storytelling is crucial for community engagement and funding.The housing trust fund will provide dedicated resources for affordable housing.Community partnerships are essential for successful development projects.The project aims to address blight and provide economic opportunities.Affordable housing can create pathways to generational wealth.The importance of financial literacy in homeownership.New Orleans still faces significant challenges in housing and blight.Collaboration among various stakeholders is key to community development.
Episode 1: Strategy as the Starting PointIn our very first episode of The Comms Exchange, Rachel and Christianne talk about why strategy is the foundation of every successful project. We share how years of client work and the creation of culture books for organizations led us to build our own EOS-inspired framework. You will hear the story of our team retreat where we defined our core values, how those values now guide our daily decisions, and why they are central to the way we market, communicate, and grow. We also introduce our Strategic Intensive program, where core values and identity form Module 1. Join us for a conversation about how strategy shapes success.
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